Heineken Goes Viral

Going viral used to be a bad thing.  Now it's good and, as Heineken has proven, it can be rather entertaining.  With deception and willing accomplices, Heineken crafted a master prank for the ages.  They combined the football (aka soccer) fan's assumed worst nightmare - a classical music concert with poetry - scheduled it to conflict with an all too important game and compelled the sports fans to attend.  Heineken's massive marketing effort has surely reaped them much reward.  Watch the video and enjoy!